Identity of a business consultant
Business people are getting increasingly aware of the importance of personal branding. Mr. Dragomir Gabrić, a business consultant and a motivational speaker needed a visual identity that would communicate confidence, professionalism and success to potential clients.
Based on a clear brand strategy developed by Brandoctor agency, we focused on a modern solution with a "seal of quality" monogram. Restrained, black-white-gray palette provided seriousness and was appropriate for a business theme, while a photo of Mr. Gabrić added a necessary human touch, showing that a real person, not a corporation, is behind the identity.
Apart from the design of the visual identity, we provided the art direction for his photoshoot, making sure that his personality was appropriately captured and would work on the print materials and a future website.
Agency: Manasteriotti DS
Art Direction and design: Igor Manasteriotti, Mia Marić
Portrait Photographer: Mateja Vrčković
Printing: Cerovski Print Boutique
Behind the scenes
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