Heraldi Fashion Store
Heraldi is men's fashion store that sells quality brands such as Strellson, Canali, JOOP and Church's shoes, with full-time tailors on staff. It's one of the finest fashion stores in Croatia.
This is a premium store the identity has to clearly communicate sophistication and elegance. The inspiration for the logo comes from the fine textile weave found in men's suits, stylized to depict a letter H visible in the negative space. The logo is minimalistic but the use of negative space gives it depth.
All paper products were printed on a wonderful Munken Pure — a high-quality, uncoated recycled paper with a slight yellow hue, giving the identity an elegant and refined look.
To bring the identity into the store we worked closely with the architectural studio responsible for designing the exterior and interiors of Heraldi. Colors and logo elements were seamlessly added to the best locations at strategic points in the store.
The client trusted us with full implementation process (except for the website), so everything was well executed. Heraldi store is shining in its full glory in the center of Zagreb since 2013. In 2014., a second store opened at the Arena Center shopping mall.
Agency: Manasteriotti DS
Art Direction and Design: Igor Manasteriotti
Printing: Cerovski Print Boutique
Architecture/Interior Design: SB Projektiranje d.o.o.
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