High-quality design is a direct result of research, strategy and hard work. Talent and inspiration comes at the end. 

1. Research

Prior to commencing any design work, it is essential for us to become thoroughly acquainted with our client. To accomplish this, we conduct a comprehensive information-gathering process involving interviews or questionnaires, enabling us to gain an in-depth understanding of your company, product, or brand. This includes delving into the specifics of your industry, identifying your target audience, scrutinizing your competitors or the industry landscape, and assessing their strengths and weaknesses. We then integrate this acquired knowledge with the project brief provided by you.

2. Synthesis

After the research phase, we develop our internal creative brief, a critical step in uncovering a distinctive visual narrative for the new brand. This involves the creation of mood boards, thorough discussions regarding potential directions, and the benchmarking of conceptual ideas.

3. Design

This is the sketching phase, where we delve into a multitude of design possibilities. We venture into various creative directions, carefully selecting the two most promising options for further on-screen development. This stage typically spans a minimum of two weeks, allowing for repeated evaluation over several days to ensure the proposals maintain their integrity.

Upon achieving satisfaction with our chosen concepts, we proceed to craft a comprehensive presentation. This presentation includes visualizations of the designs across various promotional materials such as stationery, livery, website, packaging, and more, tailored to meet the client's specific requirements. We take great care in this phase, providing meticulous explanations for each design decision, ensuring that no element is without thoughtful purpose.

4. Presentation

We offer three methods for presenting our visual concepts. Our preferred approach is an in-person meeting at our studio, which allows for a comprehensive discussion while displaying our ideas on a large screen. For international clients, we arrange Skype or video calls as an alternative. If neither of these options is feasible, we can deliver a streamlined PDF presentation via email and await feedback. Regardless of the method chosen, our presentations are consistently straightforward and concise.

5. Implementation

While a new visual identity or packaging concept may appear impressive on a computer screen, ensuring its enduring value requires effective implementation. This crucial phase initiates upon your approval of the proposed concept and necessitates close collaboration and communication with various production contractors such as print shops, sign makers, architects, interior designers, web designers, copywriters, programmers, photographers, stylists, and more. Our extensive network connects us with top-tier production contractors in the industry, enabling us to swiftly obtain quotes, ensure they receive the required briefings and accurate production files, and oversee press checks to guarantee the optimal appearance of all brand materials. We are fully committed to delivering the best possible output, standing firmly behind our work.

The implementation phase is an ongoing and integral element of brand development. Achieving visual recognition hinges on consistency. This entails approaching every application, whether it's a business card, brochure, website, livery, office branding, or hotel wayfinding system, with meticulous care and attention to detail. It is imperative to consistently demand the highest standard for all your materials, and we are here to assist in achieving that goal.

6. Support

Once your brand is launched, we aspire to establish a lasting partnership and be your dedicated provider for all your visual brand requirements.


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