Visual identity for Smartson, the largest smartphone mobile store and service center in the region. The logo uses symbols of intelligence (glasses, english-style moustache) within a smartphone outline to create a friendly brand icon.
Smartson won the 2014 Rebrand Distinction Award. http://www.rebrand.com/distinction-smartson
Senior Brand Consultant: Anja Bauer Minkara
Brand Consultant: Petra Despot
Naming Consultant: Maja Benčić
Copywriters: Anja Bauer Minkara, Petra Despot
Art Director: Igor Manasteriotti
Designer: Igor Manasteriotti
Brand Implementor: Jelena Mezga
Retail Design: Brigada
Photography: Igor Manasteriotti, Domagoj Kunić
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