Zona Visual Identity

Zona is a boutique health center based in Zagreb, adapted for the fast living concept. It offers a complete solution that helps lift the quality of life and health for its customers. It helps keep them in good physical shape, suggest appropriate nutritional program, and teach mindfullness and relaxation techniques in a functional, well-equipped space.

We designed the complete visual branding for Zona, implementing it into interiors and exteriors, offline and online mediums. Logotype is extremely simple - by adding a single circle above the letter Z we transformed it into a symbol of stretching, excercizing person. Color palette uses warm, subdued earth tones and whites to emphasize. This is not your typical fitness gym.