New VIDRA Logotype Animation (with sound)
VIDRA is Virovitica-podravina county’s regional development agency. Their young and ambitious team is responsible for EU funding of projects from sectors ranging from entrepreneurship and agriculture to tourism and human resources—and they're very good at it.
We designed their new visual identity around the concept of a flower pot, inside of which their county grows. The logo is a friendly, dynamic and optimistic story of growth and development. The illustration style, color scheme and fonts were brought inline with the visual identity of Virovitica-podravina County, making these two important institutions work together in design as well as in life.