Fina Logotype Redesign

Financijska agencija - Fina (Financial Agency) is the leading Croatian provider of financial and electronic services. Despite their readiness for a logo update, a complete redesign wasn't feasible. After identifying key issues with their two-decade-old logo—such as its excessive width, awkward white spaces, intricate letter 'a' that lacked scalability, and an outdated aesthetic—we collaborated with typographer Hrvoje Živčić to carefully rework the logo, ensuring its seamless adaptability across both online and offline platforms.